01Booking
Your book fills itself, day and night.
Clients choose the service, the day and the time on a page that looks like your salon.
- Online booking
- One live calendar
- Waitlist
- Client portal
For established salons, studios and spas
Your front desk, handled.
Online booking, deposits, reminders and client messages for beauty and wellness businesses. Magic drafts your replies in your voice, ready for you to send.
Migration and setup with the Magic team. You review everything before going live.
Messagesnow
Studio
Hi Mia, you're booked for Balayage on Thu 12 Nov at 10:30am. See you then! - Studio
Made for the work you do.
One system, set up around your services, your menu and the way you work with clients.
Less admin.
More artistry.
You trained for the work in the chair. Let Magic handle the bookings, reminders and follow-ups, so your evenings stay yours.
How it works
Everything between the appointments.
02Messages
Every client answered, in your voice.
Magic drafts the reply using the client’s history and your tone. You review and send it.
- One inbox
- Drafted replies
- Reminders
Hi Mia 👋
nowGood morning, Alex
nowHello Sam
nowHey Bec 💕
nowHi Jordan
nowMorning, Kim ☀️
nowHey love 💕
now03Clients
Know every client like your best regular.
Every visit, every note and every preference, on one screen that belongs to you.
- Client records
- Forms and consent
- Client memory
Maddie R.
Your regularHer usual · Soft glam
Dry skin. Prefers a dewy finish.
04Getting paid
No-shows cost them, not you.
The money side of the appointment, handled before and after the chair.
- Deposits
- No-show fees
- Invoices and payments
- Branded proposals
05Growing
Ready for a team, and a second room.
Start on your own. Add the team, the roster and the next location when you are ready, without changing systems.
- Team roster
- More than one location
- Team permissions
Connections
One platform.
Everything connected.
Magic Forms and Proposals are built in. Connect Gmail or Outlook, Google Calendar, Stripe and Xero. You can also work in your Magic workspace from ChatGPT, Claude or Muse.
- Magic Forms
- Magic Proposals
Gmail
Outlook
Google Calendar
Stripe
Xero
ChatGPT
Claude
Muse
Your brand
Your salon, on every page.
Your colours and layout on every page clients see. Try it.
Autopilot
Set your revenue goal. Let Magic take it from here.
Choose a revenue goal and set the sending rules. Once you activate Autopilot, it handles eligible client outreach and follow-up. You can pause it at any time.
- Your revenue goal
- Outreach within your rules
- You stay in control
Hi Bec, ready for your next fill?
nowThursday 2pm or Saturday morning?
nowTrust
Your business. Your clients.
Your client list is yours
Your client data belongs to your business, and you can export it. No marketplace sits between you and your regulars.
Access by permission
Your workspace and team permissions decide who sees what.
Payments on Stripe
Deposits, no-show fees and invoices are taken through Stripe.
Your tone, your call
Drafted replies wait for you. Autopilot only sends under the rules you set, and you can pause it.
An Australian company
Magic is made by ForeFront Labs Pty Ltd, ABN 89 698 420 263.
Questions about Magic
Isn’t Magic just another booking platform?
Magic is more than a booking platform. Bookings, calendars, payments and client records are the basics. Magic helps run your studio: set a revenue goal, activate Autopilot, and it finds opportunities, reaches out to the right clients and follows up to bring them back. It keeps working in the background, within your rules, so you can focus on the work in the chair.
How does Magic Autopilot work?
Autopilot is Magic’s AI agent for your revenue goals. You choose a goal and the rules it works within. Once you activate it, it plans and sends eligible client outreach under those rules. You can pause it when you need to.
What can it do automatically?
Enabled automations handle routine messages such as booking confirmations and reminders. Once activated, Autopilot can also send eligible client outreach under the rules you set, without asking you to approve each message.
Will messages sound like me?
Magic helps draft messages in your voice. You can edit a manual draft or write your own. For Autopilot, you set the voice and rules it uses before activating it.
Do I need to switch my booking system?
Yes. Magic includes the booking system, calendar, client records, messaging and payments your business runs on. We help you move your clients and bookings across and check the setup with you before you start.
What happens after I join the waitlist?
We’ll contact you to talk through your studio and what you need. If it’s a fit, the Magic team helps move your clients and bookings across, sets up your services and checks everything with you before you go live.
Can I see Magic before moving my business?
Yes. Try the demo on this page to explore the booking page, consultation form, add-ons and emails. Change the colours, layout and cover to see how they work with your brand. The demo uses a sample studio and does not make real bookings.
How do I find out about pricing?
Join the waitlist to discuss pricing and setup with the Magic team. Joining does not take a payment or start a subscription.
Switching
Moving over is on us.
Migration and setup done with you by the Magic team. We learn how your studio runs, move everything across and check it with you before day one.
- 01
We learn your setup
Your services, team and the way you work.
- 02
We move it across
Clients, bookings, services and notes.
- 03
You check, then go live
Everything reviewed with you before day one.
Get back to the work you love.
Join the waitlist with your email or number. We’ll contact you to talk through your studio and, if it’s a fit, plan the move to Magic with you.