For salons, artists and studios

Your front desk, handled.

Online booking, deposits, reminders and client messages for beauty and wellness businesses. Magic drafts your replies in your voice, ready for you to send.

Free migration and setup for our first 100 businesses.

A client with long blonde waves in a salon chair while hands around her hold a hairspray, a curling iron, a brush and a phone

Messagesnow

Studio

Hi Mia, you're booked for Balayage on Thu 12 Nov at 10:30am. See you then! - Studio

Made for the work you do.

One system, set up around your services, your menu and the way you work with clients.

Hair salons

Barbers

Makeup artists

Nail salons

Lash and brow

Spa and skin

Less admin.
More artistry.

You trained for the work in the chair, not the inbox after close. Magic takes the bookings, the reminders, the deposits and the follow-ups, so the day stays full and your evenings stay yours.

How it works

Everything between the appointments.

01Booking

Your book fills itself, day and night.

Clients choose the service, the day and the time on a page that looks like your salon.

Online bookingA booking page your clients can use at midnight.
One live calendarEvery appointment, every chair, in one place.
WaitlistA gap opens and everyone waiting is told straight away.
Client portalClients rebook and reschedule without messaging you.

Booking and calendar

A smiling woman holding a newspaper with the headline Fully Booked

02Messages

Every client answered, in your voice.

Magic writes the reply from what it knows about the client and the way you talk.

One inboxEmail, texts and website inquiries land in the same place.
Drafted repliesYou approve it, edit it, or send your own.
RemindersEvery booking confirmed and reminded, by SMS and email.

Magic AI

Hey babe 💕

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Morning love ☀️

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Hey gorgeous 💖

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Hi beautiful 🤍

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Hey girl ✨

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Good morning babe 🌷

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Hey love 💕

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03Clients

Know every client like your best regular.

Every visit, every note and every preference, on one screen that belongs to you.

Client recordsHistory, notes and preferences for every client.
Forms and consentPatch tests, consents and intake, signed before they sit.
Client memoryEvery conversation remembered, and it stays yours.

Own your data

A makeup artist holding brushes and smiling with a bride seated in a director's chair

Maddie R.

Your regular

Her usual · Soft glam

Dry skin. Prefers a dewy finish.

04Getting paid

No-shows cost them, not you.

The money side of the appointment, handled before and after the chair.

DepositsHold a deposit when they book.
No-show feesCharge the fee when someone does not turn up.
Invoices and paymentsSend the invoice, take the payment, mark it off.
Branded proposalsThe big job, a wedding or an event, goes out as a real document and comes back signed.

Branded proposals

A makeup artist in a black suit arranging her makeup kit beside sunlit curtains

05Growing

Ready for a team, and a second room.

Start on your own. Add the team, the roster and the next location when you are ready, without changing systems.

Multi-location

Team rosterWho is on, when, and what they are owed.
More than one locationEvery venue, its hours and its pricing, in one login.
Team permissionsEach person sees what their role needs.

Connections

One platform.
Everything connected.

Forms and proposals are built in. Your mail, calendar, payments and accounts connect to Magic, and you can work in your workspace from ChatGPT, Claude or Muse.

Magic Forms
Magic Proposals
Gmail
Outlook
Google Calendar
Stripe
Xero
ChatGPT
Claude
Muse

Your brand

Your salon, on every page.

Your colours and layout on every page clients see. Try it.

Autopilot

Set your revenue goal. Let Magic take it from here.

Tell Magic what you want to earn and how you want to work. Autopilot handles the ongoing outreach and follow-up, so you can get on with your clients.

Your revenue goalChoose your target, timeframe and how much room you have to grow.
Magic runs the planIt finds the right clients, sends the outreach and adapts as bookings come in.
You stay in the loopGet progress updates while Magic works within your rules. Pause any time.

Grow and retain

A salon owner in a black blazer and sunglasses, lounging in a director's chair with a glass of product bottles raised

Hey Bec 💕 You’re about due for a fill.

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Thursday 2pm or Saturday morning?

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Trust

Your business. Your clients.

Your client list is yours

Your client data belongs to your business, and you can export it. No marketplace sits between you and your regulars.

Access by permission

Your workspace and team permissions decide who sees what.

Payments on Stripe

Deposits, no-show fees and invoices are taken through Stripe.

Your tone, your call

Drafted replies wait for you. Autopilot only sends under the rules you set, and you can pause it.

An Australian company

Magic is made by ForeFront Labs Pty Ltd, ABN 89 698 420 263.

Isn’t Magic just another booking platform?

Magic is more than a booking platform. Bookings, calendars, payments and client records are the basics. Magic helps run your studio: set a revenue goal, activate Autopilot, and it finds opportunities, reaches out to the right clients and follows up to bring them back. It keeps working in the background, within your rules, so you can focus on the work in the chair.

How does Magic Autopilot work?

Autopilot is Magic’s AI agent for your revenue goals. You choose a goal and the rules it works within. Once you activate it, it plans and sends eligible client outreach under those rules. You can pause it when you need to.

What can it do automatically?

Enabled automations handle routine messages such as booking confirmations and reminders. Once activated, Autopilot can also send eligible client outreach under the rules you set, without asking you to approve each message.

Will messages sound like me?

Magic helps draft messages in your voice. You can edit a manual draft or write your own. For Autopilot, you set the voice and rules it uses before activating it.

Do I need to switch my booking system?

Yes. Magic includes the booking system, calendar, client records, messaging and payments your business runs on. We help you move your clients and bookings across and check the setup with you before you start.

Switching

Moving over is on us.

Free migration and setup for our first 100 businesses. We do the move with you.

01
We learn your setup
Your services, team and the way you work.
02
We move it across
Clients, bookings, services and notes.
03
You check, then go live
Everything reviewed with you before day one.

Pink hair and makeup tools tucked into the back pocket of blue jeans

Get back to the work you love.

Leave your email or number and we will be in touch to set Magic up around the way you work.