Priced for growth.
Every plan
What everyone gets.
Unlimited emails
Marketing & analytics
No new-client, add-on or location fees
Priority Australian support
Cancel anytime
Exclusively on Magic
Free AI usage, no metering
Wedding & event proposals
Documents & contracts
Gift cards & memberships
Your own exclusive phone number
Two-way SMS with clients
Basic
For solo artists.
A$49/ month
Billed monthly
1staff member
200SMS / month
Plus everything on all plans
Team
For growing teams.
A$99/ month
Billed monthly
Up to 5staff members
800SMS / month
Everything in Basic, plus
Per-staff calendars & permissions
Dashboards & earnings per staff
Multi-location support
Plus everything on all plans
Business
For salons at scale.
A$149/ month
Billed monthly
Up to 10staff members
1,500SMS / month
Everything in Team
Plus everything on all plans
Running a larger establishment?
All prices in AUD.
Why switch
Most tools stop at the booking. Magic starts there.
Magic gives you bookings, payments, clients, messages, and campaigns in one place, then puts them to work: regulars get reminded, enquiries get answered, invoices get chased, and quiet weeks get filled.
Based on published pricing, May 2026 · team totals assume 5 staff at one location · Fresha and Timely bill per staff, and Fresha adds card fees and per-text SMS · currencies shown as listed by each provider