Own your data
The client list is yours to keep.
Your clients stay yours. Not a marketplace's.
Meanwhile, in the notes
A regular's usual, in your head.
Nowhere else
Last visit's formula.
On a sticky note
Your client list.
On someone else's platform
Her record, yours
Every visit, formula and note, on one record you keep.
One record, everything you know about them.
Yours to export the day you ask for it.
Everything lands in one inbox
- Messages
- Inquiries
Two-way communication - their reply lands back in the same thread, and your answer goes out from it.
The ownership point
How the memory actually gets used.
Magic remembers every client, and the relationship stays yours.
The record
Every visit, in one place
Services, timing, spend, preferences and notes, so the next appointment starts where the last one ended.
The detail
Formulas, maps and patch tests
Colour formulas, lash maps, patch tests, allergies and treatment photos each have their own panel. Not one big notes box.
Consent
A phone number isn't permission
Email and SMS marketing consent are held separately, and a campaign checks the channel it is about to use.
Yours
Bring it in, take it out
Import your list with the CSV wizard. Export name, email, phone, status, tags and created date any day you like.
Marketplace memory works for the marketplace.
If clients remember the platform, the salon becomes replaceable.
Marketplace
Shared relationship
Discovery can be useful, but the platform sits between you and the client.
Magic
Owned relationship
The memory, messages, booking flow, and repeat-client work stay under your brand.
Moving tools should not mean losing memory.
Your clients, notes and history come across with you.
Magic drafts, you approve
Hi Rosa! It's been about six weeks since your balayage and you usually rebook around now. Want me to book Tuesday at 10am for you?
Yours to keep
The relationship stays with you.
Every preference on file
Answers before you ask.
What happens to my client list if I leave?
It is yours. You can cancel anytime, and we help you take your client list and history with you.
Is my client data used to market anyone else?
No. Your client records, notes, and history belong to your business and are used only for your business.
Can you help me move from my current system?
Yes. For the first 100 businesses, we do the migration for you end to end, including your client list, notes, future bookings, and setup.
Does Magic message clients on its own once it knows the history?
Magic uses the history to draft a better reply or follow-up for your approval. Separately, the automations you enable run on your chosen messages and timing.
What does it cost to move?
The move itself is free, and there is no card to get started.
Bring them with you
Your client list comes with you.
Every client, formula, note and history lands in a workspace that belongs to your business, and you can export the lot any day you like.
Two answers. No card, and nothing moves until you say so.
No hidden charges
One flat price for the whole business. No commission on your bookings, and no extra charge for each person on your team.
No juggling five platforms
Booking, calendar, client records, deposits, payments, messages and follow-ups are one system, not a stack you hold together.
No move to manage
For the first 100 businesses we move your clients, bookings, history and notes across ourselves, free, and check it with you before day one.