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Own your data

The client list is yours to keep.

Your clients stay yours. Not a marketplace's.

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A client relaxed mid-service

Your clients

Built around the real rhythm of the work.

Meanwhile, in the notes

A regular's usual, in your head.

Nowhere else

Last visit's formula.

On a sticky note

Your client list.

On someone else's platform

The ownership point

How the memory actually gets used.

Magic remembers every client, and the relationship stays yours.

Profile

Every visit has context

Services, timing, preferences, spend, notes, and follow-ups sit in one place.

Action

Memory becomes movement

Magic can draft the right message because it knows what happened before.

Control

Yours to keep

Your client records and your channels stay attached to your business, so nothing sits between you and your regulars.

Your best clients should remember you, not the marketplace.

Inside the product

One record, everything you know about them.

Yours to export the day you ask for it.

Everything lands in one inbox

  • Email
  • Messages
  • Inquiries

Two-way communication - their reply lands back in the same thread, and your answer goes out from it.

Chloe Bennett

Chloe Bennett

Hair · colour regular since 2022

Colour regular

11

Visits

A$1,730

Total spend

9 wk ago

Last visit

OverviewBookings11Payments11Messages3Activity28
Usual
Balayage + gloss
Colour formula
6N + 20 vol · T18 gloss
Prefers
Face-frame babylights
Next due
This week

Internal note

Books Saturdays. Sensitive scalp - mix a touch cooler.

Switching from another tool

Moving tools should not mean losing memory.

Your clients, notes and history come across with you.

  1. Magic drafts, you approve

    Hi Rosa! It's been about six weeks since your balayage and you usually rebook around now. Want me to book Tuesday at 10am for you?

A stylist finishing a client in a bright salon

Yours to keep

The relationship stays with you.

Every preference on file

The difference

Marketplace memory works for the marketplace.

If clients remember the platform, the salon becomes replaceable.

Marketplace

Shared relationship

Discovery can be useful, but the platform sits between you and the client.

Magic

Owned relationship

The memory, messages, booking flow, and repeat-client work stay under your brand.

Common questions

Answers before you ask.

What happens to my client list if I leave?

It is yours. You can cancel anytime, and we help you take your client list and history with you.

Is my client data used to market anyone else?

No. Your client records, notes, and history belong to your business and are used only for your business.

Can you help me move from my current system?

Yes. Migration help is included in early access. We move your client list, notes, and future bookings across with you.

Does Magic message clients on its own once it knows the history?

No. Magic uses the history to draft a better message, and every message waits for your approval before it sends.

What does early access cost?

It is free to join, with no card and no commitment.