Your brand
Show who you truly are.
You spent real money on the website and real hours on the grid. Your booking page, your forms and your emails should look like they came from the same studio.
Meanwhile, on the booking link
A website you paid a designer for.
Then a booking page that looks nothing like it
Your logo, if you upgrade.
Your brand, sold back to you
A confirmation email signed by software.
Their name on your work
Fifteen tabs for a business that needs six.
One size fits nobody
Set it once. It holds everywhere.
One brand identity page in settings, and nothing downstream is styled again.
Logo
Your mark, on light and on dark
Two versions, so it reads on a photograph cover and on a white form. Uploaded once, then used by the booking page, every form, every email and every proposal.
Colour
A brand colour and a page colour
The brand colour paints buttons, links and selected states. The page colour is the ground it all sits on. Change either and every client-facing surface re-renders.
Type and shape
A font pairing and five page layouts
Photo-forward if your work is the pitch, dense if your menu is long, editorial if you want the cover to carry it. The service cards, the add-on sheet and the time picker all follow.
Cover
Your own photography, not stock
The cover sits behind your masthead, drawn from the same image library the rest of the product uses, so a photo you upload once is available everywhere.
They booked with you. Not with the software you use.
Your side of it
The inside is yours too. Not one size fits all.
Six things bend to how you actually work, and the specifics are below because they are what decides it. If your business bends a way this does not cover, tell us before you move and we will say so straight.
Services
A service shaped like your service
Not a name and a price. The real chair time, price tiers by who is doing it, add-on groups, a deposit set on that service alone, a patch-test rule that will not let it be booked without one, and its own intake questions.
Modules
Turn off what is not your business
Campaigns, Forms, Proposals, Autopilot, Gift cards, Loyalty are modules you switch on. Off, they are not in your sidebar at all. On, each brings its own settings section with it. The core rows never move, so the product never rearranges itself under you.
Forms
The questions your work needs asked
Write your own intake and consent forms, in your own words, and put them in front of a client before the first visit. Responses land in Inquiries with the rest of your incoming work, not in a separate inbox you have to remember to check.
The book
How bookings are allowed to happen
Instant or approve-first, per service. Waitlist on or off. Recurring appointments. Buffers between clients, your opening hours, and time off, so the page can only ever offer a slot you would actually take.
Follow-ups
On your timing, not a default
Which follow-ups go out at all, and how long after the chair each one lands. A lash fill and a colour do not come back on the same clock, so they do not share a reminder.
Roles
What each person sees when they log in
A stylist, a front desk and an owner get different sidebars and different books. Set what each role can open and change, so nobody logs in to a screen full of things they are not allowed to use.
One size fits all
Fifteen tabs you never open
Every business gets the same screen, so half of it is somebody else's business and the half you need is three menus deep.
Magic
The product is shaped by you
Modules on or off, services built the way the work is, forms you wrote, a book with your rules on it, and follow-ups on your timing.
Setting it up
You do it once, in one place.
Brand identity is a single settings page. Everything downstream reads from it.
We set it up in your brand ourselves. No card to start.
Answers before you ask.
Do my clients see Magic's branding anywhere?
Not on your booking page, your forms or your proposals. Every email carries one small line in the footer saying it was sent with Magic; the masthead, the colours and the sign-off are yours, because a booking confirmation is your email, not ours.
Is branding behind a higher plan?
No. One flat price for the whole business, and your brand is part of it. There is no upgrade that unlocks your own logo.
Can I change my colours later?
Any time. Nothing is baked in at setup: change the brand colour and every page, form and email that goes out after it renders in the new one. There is nothing to re-upload and nothing to re-send.
What if I turn a module off and want it back?
Turning an add-on off takes the module out of your sidebar. Turning it back on brings it and its records back; nothing is deleted.
My work is a mix. Does this still fit?
Your services, timings, categories, forms and follow-ups are all yours to shape, so a barber who also does colour is not boxed into one template.
Your brand, from day one
Log in to something that already looks like you.
Send us your logo, your colours and your service list. We set the booking page, the forms and the emails in your brand, and check the whole thing with you before you ever log in.
Two answers. No card, and nothing moves until you say so.
No hidden charges
One flat price for the whole business. No commission on your bookings, and no extra charge for each person on your team.
No juggling five platforms
Booking, calendar, client records, deposits, payments, messages and follow-ups are one system, not a stack you hold together.
No move to manage
For the first 100 businesses we move your clients, bookings, history and notes across ourselves, free, and check it with you before day one.