Why Magic
The admin you cannot afford to hire.
Beauty businesses do not need another tool to check after hours. They need the work to move while they are with a client.
You should never have to choose between the client in front of you and the business behind you.
Real work, drafted and waiting for your yes.
This is the Growth module inside Magic. It spots the rebook that is due, the regular who is slipping, and the birthday coming up, drafts the message in your tone, and holds it for review.
AI is finally useful enough to run the small decisions.
Not the creative work. Not the relationship. The repeatable admin that sits between appointments and quietly decides whether the day stays full.
It reads the thread
The conversation so far and your saved tone shape the reply it drafts, so the message sounds like you wrote it.
It has the next step ready
A reply, reminder, or follow-up is drafted before you are back at the phone.
It stays bounded
Useful work, with approval where the decision needs you. Nothing goes out that you would not have sent.
The move
Bring what you already have. We set it up with you.
Moving over is setup, not a second job.
The unspoken worry is real: operators already have tools, client lists, history, bookings, and habits. Magic has to earn the move.
Bring what you already have
Clients, services, future bookings, notes, and the details that make your business yours come across as part of the switch.
Shape Magic around your work
Your services, timing, policies, tone, and speciality decide how the system behaves. We map them with you, not from a form.
Start with the highest-friction admin
Inquiries, rebooking, follow-up, and quiet-week campaigns are the first places Magic should earn trust.
Keep a direct line
Early operators shape the workflow. Each real objection and missed-admin moment feeds what gets built next.
Built for the people doing the work.
Solo artists, salons, and studios who would rather be with a client than in an inbox.
The first hundred
Help shape what operators actually need.
Magic is built with early operators: the people in the chair decide what it handles next, and the first hundred businesses get the move done for them and a direct line into the roadmap.
Two answers. No card, and nothing moves until you say so.
No hidden charges
One flat price for the whole business. No commission on your bookings, and no extra charge for each person on your team.
No juggling five platforms
Booking, calendar, client records, deposits, payments, messages and follow-ups are one system, not a stack you hold together.
No move to manage
For the first 100 businesses we move your clients, bookings, history and notes across ourselves, free, and check it with you before day one.