The basics
Calendar and online booking
One live calendar, and a booking page your clients can use at midnight.
AI agents for beauty and wellness that get work done.
Take the busy admin off your plate, keep clients coming back, and make more time for the work you love.
Free migration and setup for the first 100 businesses.
Takes the admin off your plate.
Still sounds like you.
Everything in
one place.
Emails, texts and website inquiries, all in one inbox.
SarahBridal party of 6, any dates?Email
NatCan I move Thursday?Messages
ZaraNew inquiry · hair colourInquiries
Every message reflects
who you are.
Write your own or tweak a draft. Clients get a feel for your studio long before they walk in.
Drafted in your voice
Hey Bec! Your gels are due for a refresh. Want me to save you a slot this week? x
Approve & sendEdit
- Your words
- Approve drafts
- Enable auto-sends
Your business,
connected.
Bookings, clients, conversations and payments in one place. The context Magic needs to help you follow through, from the first inquiry to the next appointment.
- Online booking and one live calendar
- Deposits, invoices and no-show fees
- Confirmations, reminders and waitlists
- Client records, forms and team admin
The cost of doing nothing, and what changes with Magic
Without Magic
Missed inquiry.
No-show.
Quiet week.
Lapsed regular.
Lost revenue.
Quietly costs you A$10,000 a year.
Two missed inquiries a week, at an average A$95 service, is A$9,880 a year. Before a single no-show.
With Magic
Booked.
Confirmed.
Filled.
Won back.
Recovered.
Booked out, and earning more.
Magic drafts a reply to each inquiry in your voice, ready for you to review and send.
Everything they have.
And the part they don’t.
Move across and nothing you rely on is left behind. What you gain is the work that happens around the appointment, which no booking tool has ever done for you.
Only with Magic
Every channel in one inbox
Email, texts and website inquiries all land in the same place.
The basics
Deposits and no-show fees
Hold a deposit at booking. Charge the fee when someone does not turn up.
Only with Magic
Replies drafted in your voice
Magic writes the reply. You approve it, edit it, or send your own.
The basics
Invoices and payments
Send the invoice, take the payment, mark it off. Without leaving Magic.
Only with Magic
Win-backs for regulars slipping away
Magic notices who has gone quiet and drafts the message that brings them in.
The basics
Confirmations and reminders
Every booking confirmed and reminded, without you remembering to send it.
Only with Magic
Quiet weeks filled from your own list
A thin week ahead gets offered to the clients most likely to take it.
The basics
Waitlist for cancellations
A gap opens and everyone waiting for that service is told straight away.
Only with Magic
Branded proposals, signed and paid
The big job goes out as a real document and comes back signed.
The basics
Client records, history and notes
Every visit, every note and every preference on one screen.
Only with Magic
Client memory that stays yours
Every conversation remembered, and it belongs to your business.
The basics
Forms and consent
Patch tests, consents and intake, signed before they sit.
The basics
Team roster, hours and payouts
Who is on, when, and what they are owed.
The basics
A client portal of their own
Clients rebook, reschedule and see their own history without messaging you.
Ready to get more done
with Magic?
We handle migration and setup for the first 100 businesses, free.
Frequently asked questions
What can Magic do?
Magic brings bookings, calendars, clients, conversations and payments together for beauty and wellness businesses. Its AI helps draft replies, follow up with clients and find opportunities to fill quiet times, with your business context in one place.
How does Autopilot work?
Autopilot is Magic’s AI agent for your revenue goals. You choose a goal and the rules it works within. Once you activate it, it plans and sends eligible client outreach under those rules. You can pause it when you need to.
What can it do automatically?
Enabled automations handle routine messages such as booking confirmations and reminders. Once activated, Autopilot can also send eligible client outreach under the rules you set, without asking you to approve each message.
Does Magic ask before taking action?
Magic’s manually drafted replies stay yours to review and send. Autopilot works differently: you explicitly activate it and agree to its sending rules first. It then sends eligible outreach without asking each time, and you can pause it.
Will messages sound like me?
Magic helps draft messages in your voice. You can edit a manual draft or write your own. For Autopilot, you set the voice and rules it uses before activating it.
Do I need to switch my booking system?
Yes. Magic includes the booking system, calendar, client records, messaging and payments your business runs on. We help you move your clients and bookings across and check the setup with you before you start.
Is my client data safe?
Your client data belongs to your business. Access is controlled through your workspace and team permissions, and you can export your data. Your client relationships are not owned by a marketplace.
How do I get started?
Join with your email or phone number and we’ll contact you to arrange setup. For the first 100 businesses, we handle migration and setup for free, checking the move with you before day one.