Features

What Magic does.

Online booking, deposits, reminders and client messages for beauty and wellness businesses. Magic drafts your replies in your voice, ready for you to send.

Booking and calendar

One place for the whole business.

Bookings, the waitlist, payments, the roster and reminders, without four tabs open.

Booking and calendar

Multi-location

Two shopfronts. One front desk.

Each venue keeps its own hours, prices and look. Your clients, calendar and numbers stay together, and clients choose the venue when they book.

Multi-location

Magic AI

Your front desk, even after hours.

It drafts every reply in your voice while you are with a client, and books it when you say yes.

Magic AI

Grow and retain

Who's due, and who's drifting.

Magic spots who is due and which day is quiet, and drafts what to send. You approve it.

Grow and retain

Branded proposals

The big inquiry, an easy yes.

Create a proposal that feels like your work: personal, polished, and ready to move from package choice to signature and deposit.

Branded proposals

Own your data

The client list is yours to keep.

Every visit, formula and note on one record that belongs to your business, not a marketplace.

Own your data

Customised

Show who you truly are.

You spent real money on the website and real hours on the grid. Your booking page, your forms and your emails should look like they came from the same studio.

Customised

Connections

One platform.
Everything connected.

Magic Forms and Proposals are built in. Connect Gmail or Outlook, Google Calendar, Stripe and Xero. You can also work in your Magic workspace from ChatGPT, Claude or Muse.