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Run your
beauty business
on autopilot.

Bookings, calendar, clients and payments in one place. Magic answers the messages, rebooks the regulars and follows up, and you approve before anything sends.

We move you off Fresha, Timely or the paper diary ourselves. Free, for the first 100 businesses.

Blonde woman on the phone at her desk

It does the whole job.
And it still sounds like you.

Everything in
one place.

Emails, texts and website inquiries, all in one inbox.

SarahBridal party of 6, any dates?Email
NatCan I move Thursday?Messages
ZaraNew inquiry · hair colourInquiries

Every message reflects
who you are.

Write your own or tweak a draft. Clients get a feel for your studio long before they walk in.

Drafted in your voice
Hey Bec! Your gels are due for a refresh. Want me to save you a slot this week? x
Approve & sendEdit
  • Your words
  • You approve
  • Auto-sends
A studio owner working on a laptop at a café window

All the basics.
Then Magic gets to work.

Everything your current system does. Plus the context and follow-through it still leaves with you.

  • Online booking and one live calendar
  • Deposits, invoices and no-show fees
  • Confirmations, reminders and waitlists
  • Client records, forms and team admin

The cost of doing nothing, and what changes with Magic

Without Magic

Missed inquiry.
No-show.
Quiet week.
Lapsed regular.
Lost revenue.

Quietly costs you A$10,000 a year.

Two missed inquiries a week, at an average A$95 service, is A$9,880 a year. Before a single no-show.

With Magic

Booked.
Confirmed.
Filled.
Won back.
Recovered.

Booked out, and earning more.

Magic answers every one of them, in your voice, the same day. You approve before anything sends.

Everything they have.
And the part they don’t.

Move across and nothing you rely on is left behind. What you gain is the work that happens around the appointment, which no booking tool has ever done for you.

A woman booking on her phone over a coffee
The basics

Calendar and online booking

One live calendar, and a booking page your clients can use at midnight.

A salon owner smiling at her phone on the sofa
Only with Magic

Every channel in one inbox

Email, texts and website inquiries all land in the same place.

A woman by a tall window in a bright room
The basics

Deposits and no-show fees

Hold a deposit at booking. Charge the fee when someone does not turn up.

A woman in a trench coat walking under autumn trees
Only with Magic

Replies drafted in your voice

Magic writes the reply. You approve it, edit it, or send your own.

A woman walking past a glass wall with a coffee
The basics

Invoices and payments

Send the invoice, take the payment, mark it off. Without leaving Magic.

A woman in a green coat walking in the sun with a coffee
Only with Magic

Win-backs for regulars slipping away

Magic notices who has gone quiet and drafts the message that brings them in.

A client reading her messages by a bright window
The basics

Confirmations and reminders

Every booking confirmed and reminded, without you remembering to send it.

A woman reading by a window with a mug
Only with Magic

Quiet weeks filled from your own list

A thin week ahead gets offered to the clients most likely to take it.

A woman with a coffee outside a glass-walled building
The basics

Waitlist for cancellations

A gap opens and the waitlist gets asked, in order, straight away.

A woman laughing at a table with flowers
Only with Magic

Branded proposals, signed and paid

The big job goes out as a real document and comes back signed.

A salon owner in profile beside her mirror
The basics

Client records, history and notes

Every visit, every note and every preference on one screen.

A salon owner relaxing at home in a panelled living room
Only with Magic

Client memory that stays yours

Every conversation remembered, and it belongs to your business.

A client in a robe and towel, smiling
The basics

Forms and consent

Patch tests, consents and intake, signed before they sit.

A stylist straightening a client's hair
The basics

Team roster, hours and payouts

Who is on, when, and what they are owed.

A client on her laptop in bed
The basics

A client portal of their own

Clients rebook, reschedule and see their own history without messaging you.

Tell us what you’re on.
We’ll move you across.

For the first 100 businesses we do the whole move ourselves. Not an importer, not a template. We do it, then we sit down and set Magic up with you.

I’m on
and I want to

Two answers. No card, and nothing moves until you say so.

Everything you are probably wondering.

The honest answers, before you even ask. If something is still on your mind, it is answered the moment you start.

Still on your mind? Talk to our founders - we will help you migrate, set up and launch. Get in touch

What does Magic actually do for me?

Magic is your booking platform: the calendar, your online booking page, client records, deposits and payments. On top of that it answers inquiries, books clients, sends reminders, follows up with regulars, spots who is slipping away, and helps fill quiet weeks from the same client memory.

Do I have to leave Fresha, Timely, or my current booking tool?

Yes. Magic is built to replace the booking system, calendar, client list, messaging, payments, and follow-up tools you are stitching together now. For the first 100 businesses, the switch is handled for you end to end.

How do I move my clients and bookings into Magic?

For the first 100 businesses, we do the migration for you, free and 100% end to end. We move your client list, future bookings, service history, notes, and setup, then check it with you before day one.

Do I own my client data?

Yes. Your clients, history, notes, preferences, messages, and booking data belong to your business. You stay in control, and your client relationships are not owned by a marketplace.

Will the messages sound like me?

Yes. Magic learns your voice and writes replies, reminders, and follow-ups the way you would. You can review or edit anything before it goes out.